Challenge: How do you help Thrive Global’s message of support for Frontline workers stand out in a sea of sameness?
Solution: You help redefine what it means to be a hero, framed against a world that for a time, had no sports.
RESULTS
“HEROES” was Thrive Global’s most successful social awareness effort to date, grabbing front page coverage on Deadline.
It was immediately shared by Mark Wahlberg and Chris Pratt, garnering over 1,000,000 views in the first day.
