Challenge: The Planters brand team wanted the first ever “Top Ten” Super Bowl spot for the iconic brand.

Solution: The answer came in the form of a spot called “Perfume,” a story about a cunning woman who uses the irresistible scent of Planters cashews to attract possible suitors.

”Perfume” was directed by Bryan Buckley and was ranked #9 by USA Today’s Ad Meter.

Mission accomplished.