Challenge: How does Motorola promote a new noise cancellation, blue-tooth enabled headset to a much younger audience?

Solution: We developed a webisode outrageous enough to attract our audience with stories that hinged on the product’s unique features.

We partnered with FND FILMS, an improv troupe of filmmakers with a following of nearly 200k subscribers to give us a built-in audience to start. The collection of short films were pushed out on Motorola’s Facebook and Instagram feeds.

Engagement for the content was the highest Motorola had seen for the 18 - 34 demographic.