Challenge: How do you launch Motorola’s first music & fitness device in a way that communicates quickly and resonates emotionally?
Solution: You dramatize the collision of two worlds; Music and Sport, in a visually dynamic way.
The “Two World’s Collide” campaign demonstrated the benefit of music and sport crashing together in unexpected juxtapositions. The integrated campaign consisted of digital video, instructional videos, print and premium out of home placement in Times Square. The "Two Worlds Collide” print was recognized by ARCHIVE magazine.
The campaign helped MotoACTV become one of the most successful Motorola product launches since the RAZR.