Challenge: How do you get a small startup for a flavored nut brand to stand out in an oversaturated category dominated by long established icons?

Solution: You push the boundaries on the classic consumer testimonial.

The Living Nutz “Allergy” video created word of mouth and had people talking about Living Nutz for the first time in the brand’s existence.

“Nut Allergy” was featured in Creativity and recognized by Cannes and D&AD for best direction in film.

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